They don't have to teach kids that life isn't fair. The world does that without any assistance from parents and teachers. Some people, in their attempts to offset the damage done by the fact that life very much is not fair, overdo lessons in the other direction, true.
If you look at the average intake of the more challenged schools, I bet most of those kids have already learned that life is not fair. They're steeped in the unfairness of life. What they need to learn is that life being unfair does not necessarily mean they are hamstrung from the start. They need to learn that words like 'successful' 'respected' and 'achiever' can attach to them too.
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