[BigV]

The Affordable Care Act is a big deal, both in it's significance to our society and government as well as a big deal in terms of it's scope. Much has been made of the crucial impact young healthy people will have on the financial aspect of the law. Of course, we all have a financial aspect to our lives, and many people make choices with the costs in mind. The immediate costs of the premiums are easy to quantify, easy to see; you pay them right away. The longer term costs of care for an illness or an injury are much harder to quantify because they're not known with nearly as much certainty. Injured? Sick? Me?? Pfffft... no way man.

But. All of us can imagine, can imagine an accident and these brilliant commercials help us envision circumstances when we take a chance, and what the consequences *might be*.

Just brilliant!