Quote:
Originally Posted by lumberjim
People buy cars for styling, more than any other single reason.
|
Which was also discussed previously in:
Quote:
|
Concepts were defined by Daniel Kahneman who (I believe) won the 2002 Nobel Prize for his work on this topic. Kahneman defined two types of thinking. System one is intuitive decisions based mostly on emotion.
|
The concept applies even to gasoline. If the price of gasoline was so high, then why were big SUVs best sellers as gasoline prices sharply increased to above $3? If gas prices were high, then why were sales strongest with lowest mileage models?
If people really were concerned with gasoline prices, then why would people now buy engines that generate horsepower numbers also found in 60,000 pound and 80,000 pound 18 wheelers? If gasoline really was so expensive, then those grossly overpowered machines should not sell well.
A third example is discount gas stations. Some of the most expensive gasoline is sold in Wawa, Sheets, Hess, US Gas, BJs, and other discount stations. Price (posted at $3.40 per gallon) is actually $0.24 higher. But many do not seek facts. Some notice their car needs gas more often. But most only act on their feelings - system one thinking. Actual price for Hess gasoline is about $3.64 per gallon. Compare that price to superior gasolines sold in Exxon, Shell, Chevron, Amoco, or Texaco. If gasoline was so expensive, then why do so many pay highest prices?
Learning facts require an effort. Most instead use intuitive decisions based mostly on emotion. Many who buy BJ's gasoline never notice what should be obvious - it is one of the most expensive gasolines.
People's actions based only in feelings (what they drive, the selected engines, and what gasoline is purchases) demonstrate that gasoline prices are really quite low. A majority decide only using their feelings.