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That's brand marketing. It's awesome.
When we were on tour, I was the 'Bitchin' veggie bagel' guy. I had regulars, and all I had done was write that on the front of the cardboard soda flat I carried them around in, and hollered it out as I walked around. Well, the bagels were really good, too, which is key.
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This body holding me reminds me of my own mortality
Embrace this moment, remember
We are eternal, all this pain is an illusion ~MJKeenan
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