http://www.forbes.com/sites/zackomal...-secret-album/
This is a phenomenal idea: Wu-Tang clan recorded a double album in secret and will be releasing ONLY ONE COPY of it.
Quote:
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"We're about to put out a piece of art like nobody else has done in the history of [modern] music," says Wu-Tang Clan member Robert "RZA" Diggs. "We're making a single-sale collector's item. This is like somebody having the scepter of an Egyptian king."
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To frame it as an artistic statement is also phenomenal.
The repercussions are amazing. Think about it. If the buyer gets some performance rights s/he can also make money from it. But once it's released into the wild internet, it's all over. If anyone can download it, it goes from the most exclusive item to only a somewhat-exclusive item, an artifact of the 2010s.