What they're really doing is getting payment up-front from their distributor and forcing them to take the inevitable piracy loss. As it stands, they already make just one album, and give it away for free to the record distribution company, who then sells it as best they can and gives a portion of what they make to the artist.
What will probably happen is a bidding war between distribution companies, which means the price will have to be a realistic reflection of what they would have gotten anyway, since the distributors know their business and know how many they can expect to sell in the legitimate market. What Wu-Tang is hoping will happen is a collector will buy it for more than they can ever make back selling it, and they won't care because they're a collector.
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