That is a good read, Carruthers. I just learned, for example, that the pink bunny whose batteries last longer than anyone else's was originally the
Duracell Bunny, until Duracell failed to renew their patent in the US, and Energizer stole it from them. In the UK they apparently talk about the Duracell Bunny in the exact same way we talk about the Energizer Bunny.