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This is exactly the kind of thing that the guy talks about in the marketing expose' book I've been reading. According to him, there is no such thing as a "leaked" memo, ever. Ever.
What happened is, B&Q wanted to put out an ad saying, "Hey kinksters! Come buy your S&M gear at B&Q!" But that's a little too risque in general, and they can't be perceived as encouraging people to try bondage. So instead, they write a fake memo "preparing" their employees for the "presumed" influx of kinksters, send it anonymously to a blogger, and now not only do they get their advertisement out there without looking like kinksters themselves, but they get it for free, because now it's not an ad, it's "news."
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