From The Economist of 31 Jan 2015:
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Parents who skip vaccines are often portrayed as pampered fools swayed by conspiracy theorists. Some swear by debunked studies—like one linking the measles vaccine to autism—and dodgy alternative medicine. A gaggle of B-list celebrities such as Jenny McCarthy, a former Playboy model and anti-vaccine megaphone, reinforce this image.
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To so many, Kim Kardashian has more credibility than a doctor. Because a child uses feelings to make decisions. Facts and numbers cause a child's eyes to glaze over.
Herd immunity means more than 92% must be vaccinated. Another number that glazed over the eyes of strippers (Jenny McCarthy) and other adult children.