I think one of the reasons the term "Administrative Professional" came about was to differentiate between their duties and those of a "Receptionist," since they both would be called Secretaries under the old system.
My friend is an Administrative Assistant at her company, and her job duties are essenially one step below HR Director. She's not anyone's secretary in any sense of the word, she's not even an assistant to the HR Director since they have different tasks.
I think the difference is anything with "Administrative" in it means HR, while anything with "Operations" in it means "used-to-be-called-secretary."
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