Quote:
Originally posted by Undertoad
Well this is just my opinion but I think they would sell twice as many if they got their marketing act together. They are very good cars but their ads are just barely good enough to remind people that they're a brand.
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I don't know about that UT: We had our Toyota Camry for 10 years, and it was bought because my Dad read Consumer Reports. Ads are not his thing (or mine, as far as the reason why I would buy an item).
I've found that catchy commercials stay in my mind, and therefore I can put the spot and the product together. Granted, Toyota's spots are not *as* memorable as "OH, what a feeling!" and people jumping up in the air with their fist pumped high (see! spot and product!).
I'm just guessing at all of this, but I think that many people nowadays tend to buy their products after hearing something about it via some sort of report or consumer alert special, and the spots are just icing on the cake (or crap, depending on how you look at it).