I misrememebred slightly.
"Daesh: This is a term the militant group hates. French President François Hollande has used it since the attacks Friday, and first used it in September 2014. It’s an Arabic acronym for “al-Dawla al-Islamiya fi al-Iraq wa al-Sham.” It can sometimes be spelled DAIISH, Da'esh or Daech, a popular French version. The hacktivist group Anonymous and President Barack Obama have used the term since the deadly terrorist attacks in Paris.
Thanks to Arabic wordplay, it could also be an insult. “Depending on how it is conjugated in Arabic, it can mean anything from ‘to trample down and crush’ to ‘a bigot who imposes his view on others,'" Boston Globe writer Zeba Khan reported in October 2014. ISIS threatened “to cut the tongue of anyone who publicly used the acronym Daesh, instead of referring to the group by its full name,” the Associated Press wrote in September 2014."
http://www.ibtimes.com/isil-isis-isl...erence-2187131