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They don't want to know, possibly because they are still overwhelmingly managed by men, all that boring, icky shit about sexism and stereotypes that women keep banging on about.
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You've pictured in your head how the IBM decision-making process went, and you applied all the stereotypes you could think of, and here we are. The thing must be run by men, men must have made the decisions, they don't want to know, hence they were clueless, hence the result.
Your narrative and this entire thing comes out of stereotyping men and the IBM decision making process. What's up with that.
IBM is run by a woman. She wears a hairstyle that requires blow-drying.