[xoxoxoBruce]

I know, but that was easy to see, it's like politics. Find a couple of rabid but not very bright women to whine about gender reference of a pile of god damned snow. Then repeat that as loud and often as possible until people automatically make the connection between feminism and this silly shit. So when anything related to feminism comes up, the people who were on the fence or just unaware of the important issues, automatically shut down and don't want to hear it. Bam, there goes the swing voters.
To make it worse, intelligent feminists won't counter or censor the dunces, can't criticize a sister. It's the same as Muslims keeping quiet about terrorists, you'll be perceived as birds of a feather. Suddenly the whole feminist movement gets perceived as a bunch of twits, which is a huge defeat.