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Smaller campaigns are never won by money. School board positions are won by a hundred votes, by knowing a lot of people. Township and smaller city council positions are won by getting on the ballot for the right party. If you spend $1000 it's unusual. There's no advertising or materials involved because they would not be useful.
Even for congressional races the advertising always looks poorly spent. Last cycle I saw ads for NJ congressmen on the news. That's money wasted in the 5th largest media market, no advertiser spends on television where only a small fraction of the audience can use the product.
And any higher, we are in 50-50 land. Everyone knows how they are going to vote before the money enters the race. The money is chasing the last 5% of undecided voters and they are not engaged. So WTF.
I heard people are angry at the presidential election because money isn't getting them anything.
Something else is going on
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