Quote:
Originally Posted by Undertoad
If you can't remember their name on the way into the voting booth... and I'll wager 95% of us can't name one school board rep or township commissioner... all the money spent to get that stuff to you is wasted. Money spent, no votes gotten. How's it really work?
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All they need is for you to half-remember the name when you're looking at the ballot. "I've heard of them" is a pretty common voting selection method.