[xoxoxoBruce]

It's good billboard and a worthy project. However, I still think having Satan on the billboard is going to alienate a sizeable segment of the public instantly. Yes, it will spread news of the billboard and awareness of the program by word of mouth. But the religious folks will be opposed no mater what you're doing. To make this program effective the support of the public is vital, unless you've got a shitload of money for legal action. Even then, if the kids parents refuse it's hard to represent the kid in court. You're left with cases on principles which don't have the weight or impact of a beat up kid.