On the Indian sub-continent, spare wheels are still known as 'Stepneys', the original company having ceased trading after WW1.
Quote:
Q. Living and working in Saudi Arabia for 12 years brought me in contact with many different nationalities. One day I was out with one of my Indian colleagues when we had a puncture and he immediately asked if we had a Stepney. Having never heard of the term I finally deduced it to be the spare wheel. It’s a term not used in the UK. Any comments?
A. This odd-sounding term for what we in Britain call a spare wheel or Americans a spare tire is known in some countries of the former British empire and colonies, including India, Bangladesh, Pakistan and Malta.
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World Wide Words
I note that the top ad is dated 1907 and that the firm also traded from Berlin.
I wonder how long that arrangement lasted?
Grace's Guide to British Industrial History.