Quote:
Originally Posted by Happy Monkey
The heat gun was me, not IBM. I was suggesting a less haircare-oriented approach they could have taken.
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Thanks for pointing that out. I had intended to respond to your post, because I thought it was excellent, but then I got distracted with other posts.
Why do companies/corporations so routinely get the tone wrong? With all of this stuff such a big part of cultural discourse right now, how did nobody at IBM think to query this? How was this not picked up? It's fucking obvious.
I do agree that it's unfortunate that their efforts have ended up with a backlash. It's a shame. But - sometimes, it isn't enough just to try, you actually need to get it right.
Now, I don't know, because I am not privy to how they came up with this campaign, but I have a sneaking suspicion that the main creative input into the specifics of what that advert would look like, were male. I also wonder, as many of the articles have, how many of the 25% of IBM management that are women had sight of the drawing boards and scripts before they made them.