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There is nobody in Britain who does not know who Sir David Attenborough is.
I can sort of see that it could be a problem when reporting on a serious issue. I mean - imagine if it sank? Poe-faced news reporters having to report the tragic deaths of people on board Boaty McBoatface. There is also the danger that, whilst drawing public attention, it may not draw it the right way - as in, nobody would be listening to the sciencey part of the report - they'd just be chuckling at Boaty McBoatface.
I still think they should have gone with it.
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