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BLM doesn't exist to benefit white college kids, and it is incidental to the existence of the movement that it peripherally gratifies the desire of some white college kids to virtue signal, whether that desire is earnest, or misguided, or anything in between.
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This is true, however to people who witness this incident either in person or the video, are more than likely to dismiss the whole BLM. Lets face it, for most of the public this not the age of deep thinking and checking issues, it's the age of sound bites, headlines, and slogans. Those are what motivate most people today and disruptions of the status quo, regardless of how valid the cause, make people uncomfortable. That's a good way to get noticed but not a good way to win hearts and minds.