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Well, but it's different, because you have to factor in the irony. Anne Rice is having a little mini-popularity-boost, because of Twilight, all of which is popular with kids who really think vampires are cool and are re-discovering all of it. Cthulhu, on the other hand, is popular with people who think it's funny to fill their baby's mouth with spaghetti and photoshop the eyes to make him look like Cthulhu, not people who are genuinely snuggling up with Lovecraft books and appreciating them.
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