[xoxoxoBruce]

I read a counter argument that this article cherry picked low priced shit, and if the entire spectrum of consumer buying is considered, things targeted at men cost more. He cited cars which are practical transportation compared to sporty cars with all the bells and whistles, and big enough houses compared to homes five times bigger than you need with a pool/tennis courts.

I don't think that's a valid argument because that's spending choices vs pricing structure, although they're both marketing, and there's a lot of factors shaping buyers choices