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That's interesting. But I think that only applies to retail situations. I've read another study which concludes that in a restaurant, a waiter is able to get better tips if they do something small to make you think of them as a person. Things like telling you their name, squatting down at your level to take your order, maybe even touching your shoulder briefly will all tend to gain them a significant increase in tips by the end of the night. Usually 10 to 30 percent more, if I recall correctly.
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