Many large buildings have end walls with no windows, doors, balconies, blank like a huge canvas.
Why spend large sums of money promoting your building as a desirable address for residential and/or business tenants.
Cut out that PR budget and hire an artist to put a mural on that big canvas.
I'm sure your building will be noticed right away, even before the painting is finished.
It will soon become a landmark reference for giving directions, because locals know where it is and out-of-towners will spot it easily.
Pro Tip: Don’t hire Banksy or the traffic will be horrendous, and somebody will steal your wall.
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