Nope nope nope nope. We've never bothered with gendered anything (more because we're lazy than any kind of active choice,) but each of my kids came home one day (Kinder for the boy, first grade for the girl) declaring, quite emphatically, that they didn't want girly/boyly (yes, that's the word she uses) things.
The kids are fine with what their friends are fine with. It takes all the parents being okay with it at once, which is a shift that takes more than one movie's product tie-ins.
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