[Sundae]

Also, Dad gets home in time to eat food that takes approx 12 minutes to "cook" but of course can't be seen to make it, as we're selling traditional family values here.

Actually, no, that's a bit Millie Tant. There's a male of childbearing age in this advert, as opposed to every supermarket ad out there, where women frolic on the beach with children. Because no Mums have to work, but Dads do. Probably why Mums have to buy their kids' clothes made in Dhakar.

I'm sending mixed messages here. Probably because my objection isn't not really about gender politics, I just don't like seeing people happy in adverts. Or creepy bears with tiny eyes.

Right now, where's my prize?
I know you were only joking when you said I couldn't have one.