I'm not sure about British law, but over here, if something is plainly visible from a public place, it may be photographed. However, if it is used commercially, a release must be obtained from the property owner/subject. McDonald's could defend the clip saying that they were showing footage of the area/seacoast, not the boat in particular, as they were not shooting close views of the boat. It's good PR to re-edit the clip, although they probably didn't have to. (Please note - I'm not defending McDs, I'm a Five Guys / In 'N Out burger guy.)
Last edited by nowhereman; 11-16-2010 at 08:00 AM.
Reason: brain fart
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