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I keep thinking about this. There are companies that you like, and companies that you dislike. How far do yo go out of your way to do business with a company that you like?
You may dislike Exxon for hiring drunken oil tanker captains. Do you pass by the Exxon station even though it's the nearest one to you?
I like Fresh Fields, but it's not nearby. So, I go there once out of every three trips or so.
I like my car's company but I eish I LOVED my car's company.
Whaddya think?
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