Apparently, the Coors brewing company had a beer they called Artic Ice. Here's a linky, which includes a photo of the misspelled beer sign. Too funny.
http://www.minyanville.com/businessm.../2007/id/12667
Quote:
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“It was an intentional spelling of the word arctic. It’s distinctive. It’s memorable,” said Judy Hartley, a Coors spokesperson. “We don't think of it as a misspelling. We think of it as alternative spelling.”
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