Oh yeah, another reason it was ignored: people, and especially the media, seem to have realized that news items released 2-3 days before the election have a high probability of being bogus because everyone in the world has an interest in swaying the election.
If the Lancet really wanted to do a job of it, they should have published two weeks out. That way even if the numbers are crap, the issue gets water cooler time and some people will believe it and push the election on that basis.
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