I understand people's concern about the 'outrage machine'. On the other hand I also can see the frustration of those women who are in STEM with the same mistakes being made over and over by companies big enough and well-resourced enough to do better. Innovation is king in tech - but not apparently when it comes to trying to tackle gender inequality. It's the predictability of it all that is disheartening. And the drip, drip, drip of it.
From one of the articles HM cited:
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A common complaint was the whole thing felt patronizing: Trying to attract women to tech with the lure of hairdryers, even with empowering language, felt a bit like offering pink lab coats to women instead of seriously addressing systemic barriers that discourage women from entering the tech industry. For instance, a 2014 Center for Talent Innovation study found that women in engineering and tech were far more likely to leave the industry than their male peers, at least in part due to factors like "hostile macho cultures," exclusion from the "buddy networks" of their peers and a lack of female role models.
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