There are too many niche cultures in the US for anything to be a universal turning point. Like you say, in some school cultures it is uncool and leads to ostracization of the bully himself, so it doesn't happen. In others, the majority reaction to the movie would be "Well yeah, look what pansy asses they are, they were just asking to get beat up." It has to start with a tough administration policy, but in the end the youth culture of a school has to step up and refute bullying as well or it won't end.
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