03-03-2007, 03:18 PM
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#37
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Guest
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FYI...
http://www.foxnews.com/story/0,2933,256188,00.html
Quote:
LOS ANGELES — Those Geico "cavemen" shouldn't be so upset after all — they may get their own television series.
ABC said Friday it had ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.
In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."
The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."
It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.
The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.
A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.
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