[DanaC]

Umm...seriously. I thought they were interesting.

I find it interesting that companies now think a feminist message is something that will sell.

They both play with ideas I find interesting - and concerning. Growing up as a girl, being told things done 'like a girl' are just a bit rubbish is something that has always bothered me (you throw like a girl, don't be such a girl etc). I believe that has an effect.

The stuff about likeability is also something I find interesting - though, those findings are a little less solid - many male bosses loose out on likeability too after all. But likeability studies have shown that if you present a mixed group of men and women with a dossier of a successful boss and give it a male name they will come up with very different words to describe that 'man' and a different conclusion as to whether they would want to be in 'his' company to the words they use and conclusion they draw when the dossier is given a female name. Identical dossier, of a real life person, with the only elements changed being the gender.

This stuff interests me. And the fact that companies are using it suggests something intriguing about their expectations.