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Since I've posted about ads that play to debates on womanhood and feminism - heres a side step - one of my favourite portrayals of fatherhood in advertising.
For quite some time the images of fathers in adverts have been fucking appalling - they're either portrayed as slightly ridiculous, bumbling fools, or they're shown as one of the kids with the mum being the grownup.
Just lately there've been some much more positive images of fatherhood, but there has been a bit of a tendency for the more positive ones to show a kind of perfect modern man type image - trendy, 'metro sexual'/emotionally expressive etc. Which may well describe a lot of young dads, but how about that older generation? I don't know about anybody else's dads, but my Dad would never have got into a deep emotional conversation with his kids - he showed his emotion in other ways. And that is ok - you don't have to say I love you, as long as you love.
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