iPods are for everyone. It's consumer electronics, it's not supposed to be hard.
My non-geeky classical-pianist husband needs something very easy. Otherwise, he would just not use the thing. We tried a Creative Zen Micro, but the PC software was too hard to use. We returned it for an iPod Mini. Now when he needs help with iTunes, the kids can help him.
Also, the display and controls on the mini was a little better than the zen.
Apple is good at consumer product design.
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