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What's amazing is that the system is geared to his disadvantage. Everyone else in the chain, the government, the credit card companies, etc, works on a percentage. His markup is probably the same 8-12 cents a gallon whether gas is $2 or $4 per gallon. However, if there is such a thing as shrinkage, the loss of gas through evaporation (hopefully not), theft, etc, then those costs will continue to rise. He may end up making the same flat price on a more and more expensive product.
Making a $4 markup on a $20 watch is not too bad. Making a $4 markup on a $400 watch is a reason to walk away.
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