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Say you have a sport league and North plays against South in a best-of-five series for the championship.
Game one North with 55-3.
Game two South wins 20-17.
Game three South wins 30-24.
Game four North wins 33-0.
Game five South wins 22-19.
South wins the series, despite having been dramatically outscored, because it's the games that count; and the strategy is oriented around winning games and not just getting a lot of points.
And despite seeming anti-democratic, it is thought that one should not rule the entire country without having broad appeal. Just winning the cities, for example, is not enough; nor is it enough to broadly win just the East or something.
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