In the past we've seen a bunch of cities put out fiberglass critters painted and sponsored by various business or civic groups. I was curious how this worked and in NYC where they did cows, artist Norm Magnusson tells how he got involved.
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When my gallery forwarded me the call for entries, it was irresistible. Four to five hundred New York artists were going to decorate life-sized fiberglass cows which would then be placed all around the city during the coming summer. Each cow I painted would get me $2,000 and be sold to a corporate "sponsor" for $7500. A nice little business proposition for the CowParade company, but irresistible nonetheless.
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I didn't suspect the promoter got them decorated then looked for sponsors.
I don't know how many cows total but they choose 54 to auction off for charity (avg $18,000 each) and sell the rest on ebay.
Interesting read