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Old 05-24-2016, 05:05 AM   #637
DanaC
We have to go back, Kate!
 
Join Date: Apr 2004
Location: Yorkshire
Posts: 25,964
Maybe many of the boys won't buy a female villain figure - I suspect they might though if that is just a figure in a range of toys from a movie. It's different to expecting boys to play with the toys that are aimed at girls. I wouldn't expect hordes of prepubescent boys to buy Frozen characters - but I bet a fair few of them have alll the Star Wars figures, including the female characters

Also - if Marvel have more and better female characters in their movies, then maybe more girls will get into them and want to buy those figures. If they play the long game they could increase sales of their toys by nurturing the girl market which they have hitherto ignored. Girls are a rapidly growing demographic for comicbook and sci fi films.



You're right though - the sales of toys should not be dictating plot of film.


But as an aside here's what happened when the toymakers decided to stop being dicks and include the main female character in their toylines (having at first pretty much left her out, despite her being one of the key heroes of the film)

http://www.mtv.com/news/2688307/fema...s-selling-out/
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Last edited by DanaC; 05-24-2016 at 05:18 AM.
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