It's for the psychological effect of making you think you're missing something. That creates anxiety, which chewing gum can help alleviate. So you buy more gum and their sales go up.
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3. Chewing gum helps to release nervous energy and combat stress and anxiety
Psychologists have for years known that chewing gum helps to ease tension and release nervous energy by reducing the stress hormone cortisol in the body. When you chomp on a stick of gum in emotionally charged situations, you are likely to feel calmer and more alert. Actually, chewing gum can be a good substitute for nervous habits like leg-shaking or nail-biting when you’re feeling anxious.
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The catchy jingles used in gum advertising, that play over and over again in your head, make you think you've an excess of something and go towards the same end.
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10. Chewing gum helps treat earworms
Earworms are incredibly common—90% of us are victims of the earworm at least once a week. An earworm is a catchy piece of music that gets stuck in our heads and no matter what we do, we can’t seem to dislodge it. While earworms are not harmful, they can be really distracting and totally unpleasant sometimes. Most of us are helpless against them, and just suffer through it. But, you don’t have to suffer through it. Researchers at the University of Reading, UK have identified a cure for earworms. The best way to treat earworms is to chew gum. Now that is something to chew on!
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It's all about mind control. Happy chewing!
