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Really? Seems to fit in with my experience more or less, with social media.
I don't agree necessarily with the observation of how it's used - I mean, it does get used in that braggy way, but mostly I see it used in a fairly innocuous way by people who aren't necessarily talking of God in particular but a general sense that the world or fate has shined on them - for having a loving and supportive hubbie, for surviving breast cancer, great days when their kids make them laugh etc
A vogue for hashtagging it and using it to brag may well be the case but chances are if the press are noticing it, it's already begun to run out of steam.
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