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Here's the thing, though--that personalized information is honestly much less useful than people think it is. Case in point, you already bought tires. Throwing tire ads at you was less effective than throwing them at random strangers who might or might not have needed them, because you definitely didn't need them anymore. So they were banking on the possibility that you had browsed, failed to make a decision, and then were going to circle back months later? Data mining companies have pulled one over on the retail companies, because real people don't actually shop that way.
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