High school pride disappeared when a high school diploma turned into the bare minimum rather than a natural exit point for the majority of folks, and college became (at least in people's minds) "necessary for a good job."
When I graduated in 1998, class rings were definitely not a thing anymore. In addition, "letter jackets" were no longer worn by most jocks, only by the marching band kids, and then only because they weren't allowed to wear anything else over their marching uniform during cold games.
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