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I believe that, were a film specifically designed in concert with the MX4D system, the sum could provide an amazing experience.
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No. the Legoland Discovery Centers have theaters with this type of system (noisy air blasts, etc.) and despite having a series of short films designed specifically for the system, it always feels gimmicky and distracting. The science museum in Forth Worth has a "time machine" theater where the seats move and it sprays water in your face. Horrible.
It never becomes "part of the movie" --it always takes you out of the experience, and makes you aware you are sitting in a theater*. It's as bad as the Superman movie that directed you to PUT ON YOUR 3D GLASSES NOW FOR THIS PART
They've been trying to add smells to theater since before film projectors were invented. There's a reason it never took off.
Basically this is like taking a novel and rigging the pages with the little music circuits from a birthday card. It doesn't belong, it doesn't integrate, and it sucks. And it ruins the thing.
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A movie should immerse you in the story and make you forget you are in a theater--these type of systems/devices do the very opposite!!