Quote:
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A spokesperson for IBM said: “The videos were part of a larger campaign to promote STEM careers. It missed the mark for some and we apologise. It is being discontinued.”
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http://www.theguardian.com/technolog...aimed-at-women
I've seen in a couple of articles, particularly the ones which are more sympathetic to IBM's situation, descriptions of some other elements of the campaign. But I have seen so many articles about it, I can't recall which ones they were.
I was happy to take IBM's word for it that this was only one element of their attempt to engage girls, rather than the entirety of it.