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Interesting how they focus on issues that are not necessarily unreasonable. Deporting foreign criminals on completion of their sentences ... there's a move for that here. Jobs and housing for local folks, no tolerance for Islamic extremism. Even the obviously unreasonable one, bringing back hanging for paedos, is such a hot-button issue that you think, "well ..." before the revulsion kicks in (if you're anti-death penalty, or anti-death penalty for crimes other than murder). In terms of advertising alone, it's pretty masterful.
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