Aiming for high-quality products often requires aiming past short-term profits. If you're focused on the profits, you'll keep hitting shorter and shorter-term profits, until you're just shooting your own foot.
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If I, as business owner/operator, look to make money by way of offering a decent product or service, at a decent price,
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That's a good starting point. The split in the road is when you're faced with the option of making a little more profit by making the product a little less decent.