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I think recurring revenue for ongoing work is an infinitely more appealing business plan, compared to getting paid once for product delivery, then having an infinite number of non revenue generating support calls and regular maintenance expenses.
Therefore Microsoft has migrated to a system whereby you're using their Operating System *as a service*.
Like practically all the other services you use, you pay as you go. Your OS is now that kind of creature.
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Be Just and Fear Not.
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